Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap”. In this talk Melissa Perri will explain how businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals : ‘getting out of “The Build Trap” ‘

In this talk Tanya Aulachynskaya will tell a story of how she decided to make a change and deploy a new process (and a tool) that helps to organize customer feedback and make product decisions based on that in PandaDoc, a B2B product for sales documents workflow with more that 10K customers worldwide.

Engineers tend to work bottom-up while designers tend to work top-down, and this can lead to a lot of frustration when collaborating. Here’re some things designers can do to make collaborating with engineers smoother: explain what your design is doing. In this talk Joyce will help the designers understand engineering constraints as early as possible.

There is tons of content on A/B testing available, and yet people still manage to mess it up. With pressure to conduct as many experiments as possible and produce positive results, it’s easy for product managers, analysts, and designers to step away from process and ultimately create inefficient, flawed experiments. This talk is a great opportunity to learn from Amber’s failures and successes and benefit from the top ten tips she is going to share with the audience

A real product journey Pivotals went on in 2017 while working with one of our clients at Pivotal Labs Sydney. Amjad was the Product Manager on the product and hope to bring the above learnings to light in a visual manner showing some of our research and iterations along the way.

Product management grew out of a realization that customer focus and product knowledge was critical to building sucessful products. In this session we will dive deep on what defines customer value delivery, a Product Manager’s role in the cycle, the attributes of a high functioning delivery organization, and the challenges of migrating between models.

This talk will discuss the critical traits and behaviors of many of our industry’s best product teams. With a grateful nod to Ben Horowitz’s classic Good Product Manager/Bad Product Manager, Marty will give you a glimpse into some of the important differences between strong product teams and weak teams.

As product managers, we often find ourselves in the epicenter of changes. Sometimes we initiate them, sometimes they happen to us. In both cases, the PM has to have the courage and the passion to make the right calls, even if they are widely unpopular or questionable. This presentation will cover the case study of AutoCAD Mobile that had to undergo a monumental strategic shift during its highest business success and describe how our PM team is embracing the change and setting the product up for success in the long term.

At scale, stuff breaks. Aislinn will  share Intercom’s story and how program management has become a critical part of shipping product at scale. She’ll help you understand what it is, why and when you need it and some key takeaways on how to do it.

When startups first launch, they can make the news with application of cutting edge artificial intelligence (AI) – but convincing users to trust the AI is often another story. There’s often also no process for integrating future AI development into product roadmaps. This session covers three key principles for how design and data science teams can work together better to build greater trust among users.

Justin Bauer will share his opinion on how the fastest growing companies set product strategy. He’ll discuss about how they integrate behavioral science into their decision making frameworks and how they use a clear and measurable north star metric.

Lauren will talk about growth fundamentals, how to build tools to allow your user base to grow virally through invites and other mechanisms and how to think about customizing your marketing messages for your audience.

In this rich, detailed case study Jeff will share the story of John Deere. The legendary American farm machine manufacturer, keenly aware and on top of the technological revolution, has built up a surprising Sense & Respond practice to help them innovate their product offerings — especially their tractors and combines.

‘General Magic’, a new documentary about the spinoff company in the early 1990s, will have one of its first European screenings at Productized 2018. The film captures an insightful story of a group of Apple veterans who invented a smartphone-like device 15 years too early. The product and company failed, but its legacy lives on, and its story is compellingly told in the documentary.

Introduction and debate w/ Co-Director Sarah Kerruish

Time to party! Good foods, cold drinks and ample networking with #productized community at one of the best hidden gems of Lisbon – Ferroviário. 

Address: Rua de Santa Apolónia 59, 1100-468 Lisboa