Schedule
Cultivate new skills, put them to the test & share insights with fellow enthusiasts!
Oct 2nd - Leadership Forum
NEW THIS YEAR!
12:30 PM
2:15 PM
3:30 PM
4:30 PM
4:45 PM
5:30 PM
5:45 PM
6:15 PM
Registration & Welcoming ☕
Intro & Panel Discussion
Parallel Masterminds (P1)
Coffee Break (15 min.) ☕
Parallel Masterminds (P2)
Group Photo 📷
Key Learnings Presentation
Closing & Networking 🍻
This year, we're elevating engagement by collectively creating a "Manifesto for the Future of Product Management."
Through interactive mastermind sessions, each led by a leader and a facilitator from a product community, you'll explore topics such as Psychological Safety, Tactical vs. Strategic, and AI in Product.
These sessions will converge, turning insights into actionable principles. By day’s end, we’ll present and finalize the manifesto, which will be displayed on a dynamic wall and serve as the conference’s guiding vision.
2:30PM Panel Discussion
Envisioning the Future of Product
Nina Schneider, Denise Tilles, Radhika Dutt, Becky Flint & Rich Mironov
To kick off the Leadership Day, experts Denise Tilles, Radhika Dutt, Becky Flint, and Rich Mironov will dive into key trends shaping the future of product management on a panel discussion moderated by Nina Schneider. They’ll explore the evolving role of product leaders, the impact of emerging technologies, and the strategies needed to navigate challenges in a rapidly changing landscape.
3:30PM Parallel Mastermind Sessions
Psychological Safety
Sergiu Lazar and Radhika Dutt
This session delves into the critical role of psychological safety in fostering high-performing product teams. Participants will explore how creating an open, trust-based environment encourages innovation, risk-taking, and collaboration. Learn actionable strategies to cultivate psychological safety and drive your team’s success.
Tactical vs Strategy
Nuno Góis and Rich Mironov
Balancing short-term tactics with long-term strategy is a key challenge for product leaders. In this session, dive into real-world scenarios to understand how to align immediate actions with broader business goals. Learn how to make decisions that keep your team focused on both execution and vision.
AI in Product
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Gabriela Naumnik & Becky Flint
Explore how AI is transforming product management, from enhancing user experiences to automating decision-making. This session covers the opportunities and challenges of integrating AI into products, offering insights into how leaders can leverage AI to stay competitive in today’s fast-paced market.
5:45PM Key Learnings Presentation
Key Learnings from the Parallel Mastermind Sessions
Denise Tilles
Led by Denise Tilles, this session will integrate the diverse perspectives shared during the day into a cohesive manifesto. Participants will engage in a dynamic roundup, solidifying the key takeaways and actionable insights.
Oct 3rd - Workshops
8 AM
9 AM
10:30 AM
11 AM
12:30 PM
2 PM
3:30 PM
4 PM
5:30 PM
6 PM
Registration & Welcome
Morning Workshop (P1)
Coffee Break (30 min.) ☕
Morning Workshop (P2)
Lunch Break 🥪
Afternoon Workshop (P1)
Coffee Break (30 min.) ☕
Afternoon Workshop (P2)
End of Workshops
Bobcats Coding Event 🎤
6 Morning Options
Enabling a Product Thinking Mindset
Chris Compston
Aggelos Mouzakitis
Whether you're facing challenges in growth or grappling with setting prices for your product plans, this workshop is perfect to help you learn how to leverage value-based pricing like a scientist, ensuring your offerings are not just priced right, but are perceived as valuable by your customers.
Engaging Users with Gamification
Renato Carbone & Thiago Barrionuevo
Join us for an engaging workshop designed to empower Product Managers with the principles and applications of gamification. In this session, you'll learn the fundamentals of gamification, delve into the Octalysis framework, and participate in interactive activities that demonstrate how these concepts can be used to enhance your product.
Strategy, Roadmaps, OKRs, All at Once
Sebastien Prioris
Every day, product folks are expected to deliver a winning strategy for their product. Yet, a lack of understanding, practice and support is making this harder despite methodologies, tools and resources being more available than ever. In this workshop you will learn how to handle this.
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Creating a Psychologically Safe Team
Sergiu Lazar & João Moita
One of the most challenging parts of a product person's job is influencing without authority. This workshop presents Psychological safety as a means to align stakeholders, and improve efficiency in product development by ensuring everybody works towards the same goals, while being fulfilled and happy with the environment they work in.
Product Operations/Strategy to Value Flow
Victoria Sheer
This workshop focuses on optimizing product operations to ensure a seamless flow from strategy to value delivery. Victoria Sheer will guide product managers through rethinking their organization's structure and processes, helping them move beyond daily tasks to create actionable strategies that drive continuous value.
6 Afternoon Options
Hypothesis-Driven Product Management
Tanja Lau
Build – Measure – Learn. It all sounds so simple in theory. Yet, so many of us are trapped in some sort of feature factory. This workshop is focused on one of the hardest skills in product: asking smart questions, framing them as hypotheses and deciding which experiments and opportunities to pursue.
Radical Product Thinking Workshop: Leveling up as a product leader
Radhika Dutt
How do you level up as a leader and spread your influence? How do you find the right balance between offering direction vs. autonomy? Join this workshop for hands-on experience with Radical Product Thinking. Learn to communicate your vision for change, a clear strategy, your rationale for priorities/ tradeoffs, and align your team on how you measure success.
Get buy-In to be Product-Led
Dave Martin
Product leaders need to build trust and rapport with stakeholders. This means being transparent and honest with stakeholders and demonstrating your commitment to their success. This workshop will help you influence and lead your organization to become outcome-led to build products your customers love.
From 0-1: Standing Up Product Operations (with no new hires!)
Denise Tilles
With leaner times upon all of us, it can be difficult to add headcount. How do you do more to enable your product team with fewer resources?
This hands-on workshop will include practical tips for building out product operations support with no new headcount. By the end of the workshop, you'll learn how to implement product operations or identify key growth points if you already have a team in place.
The Innovation Equation: A Blueprint for Disruptive Products
Ashley Nicodemus
We all dream of the day when we can create that new product that meets all user needs. However, those opportunities are few and far between. In this workshop, Ashley will impart the skills to help you redefine your product experience within your current constraints using UEGroup’s Innovation Equation™—a tool for consumer research and human-centered design to create new ideas and unexpected solutions.
Decoding the Secret of Lasting Product Value
Krasi Bozhinkova
In today's hyper-competitive digital landscape, success requires more than understanding user needs—it demands speed, precision, and a bit of luck. Discover how to replace luck with the Critical Need Model, focusing on evolving user needs for enduring product value. Krasi and Ewald will provide actionable insights on prioritizing critical needs, understanding user tensions, and aligning them with core product values.
6PM Side Event
Oct 4th - Conference Day
8 AM
9:15 AM
10:55 AM
11:30 AM
12:45 PM
2:15 PM
3:30 PM
4 PM
4:45 PM
5 PM
Registration & Welcome
Morning Talks (P1)
Coffee Break (30 min.) ☕
Morning Talks (P2)
Lunch Break 🥪
Afternoon Talks (P1)
Coffee Break (30 min.) ☕
Afternoon Talks (P2)
Conference Wrap-up
After Party 🍻
9:30 AM Keynote 🎤
Radically Rethinking OKRs: How OKRs may be harming your organization and what to do instead
Radhika Dutt
Although OKRs have been widely adopted by companies to communicate goals and measure progress, they might be harming your product. This thought-provoking talk by the author of Radical Product Thinking helps you recognize and avoid harmful patterns so you can get the benefits of OKRs without the unintended consequences of goal-setting.
9:55 AM
From Product Management to Strategic Leadership: How to Take Your Product Practices to the Next Level
Becky Flint
It takes more than product management skills to manage products. Being skilled in strategic product leadership is required for ANY LEVEL of product management, from new product managers to CEOs. In this talk, Becky will cover key elements of strategic product management to boost product ROI, drive business impact, and accelerate your career.
10:15 AM
How to Grow Your Product by Changing Sales' Incentives
Markiyan Matsekh
One of the biggest untapped leverages for PMs lies outside of their primary domain of product. You could leverage partnerships with sales, customer success, marketing, and many other organizations to maximize your impact with very few resources. In this talk, Markiyan will share stories from his time at Vimeo and Deel about influencing CSM's incentive structure to increase product adoption and retention.
11:30 AM
Fireside Chat: Increasing Productivity as a Nation
Nina Schneider, Martta Oliveira, Martin Felcman & Isabel Garate
Moderated by Nina Schneider, this fireside chat will gather Martta Oliveira, CPO at Cofidis Portugal, Martin Felcman, Head of Product at Productboard, and Isabel Garate, VP of Product at Landbot for an insightful discussion on increasing productivity as a nation. Together, they will explore strategies, share experiences, and provide actionable insights into enhancing national productivity.
11:55 AM
Unlocking Exponential Growth for Your Product Through User Advocacy
Asya Kuznetsova
In today's competitive landscape, achieving growth requires more than traditional marketing. In this talk, Asya will reveal how product managers can leverage Word-of-Mouth (WoM) and recommendation features for sustainable, organic growth. You'll learn to move from standard funnels to dynamic growth loops, create impactful recommendation journeys, and use referral programs to turn users into enthusiastic advocates.
12:15 PM Keynote 🎤
Act Like an Owner, Challenge Like a VC
Fabrice des Mazery
In an era filled with frameworks like Lean Canvas and RICE, the end of the free-money era has forced a reevaluation of priorities. Profitability is now the focus, and product leaders must redefine their roles. In this talk, Fabrice shares personal experiences and strategies that transformed technology from a cost center to a profit driver, offering a blueprint for others to do the same.
2:15 PM
Turning Stress into Success: A Product Manager's Transformation
Diana Stepner
In a world where 88% of product managers feel stressed, this talk offers three key strategies to turn stress into success. With Diana, you will learn how to manage 'microstresses,' boost team dynamics, and improve personal well-being. Walk away with practical tools for a less stressful work environment and greater confidence in your abilities.
2:35 PM
Values: The Product Skills You Didn’t Know You Needed
Francesca Cortesi
In the fast-paced world of product management, making the right decisions requires more than just technical skills. But what if your most powerful tools are your values—what truly matters to you, even if you haven’t realized it yet? In this personal talk, Francesca will help you identify and apply your core values in product management. Discover how to become a more effective leader, make a meaningful impact, and find joy in your work.
2:55 PM
4 Methods for Product Leaders to be Comfortable with Procrastination
Sabrina Mach
In a fast-paced world driven by technological advances and shifting customer behaviors, product leaders often rush decisions without taking time to think. In this talk, Sabrina explores methods to help product teams step back, let ideas simmer, and view challenges from new angles, while also guiding stakeholders to embrace this necessary pause for better outcomes.
4 PM
Product Strategy in the AI Era: Learnings from Cloning X with AI Tools
Tamas Kokeny
Curious about how new technologies have impacted product development, Tamas set out to push the limits of AI and no-code tools by recreating X/Twitter in just 3 weeks. In this talk, Tamas will share how this bold experiment reshaped his approach to product strategy and explore the exciting opportunities and challenges of AI-driven development.
4:20 PM Keynote 🎤
Finding Joy in What We Do
Rich Mironov
Product management is hard. Almost no one else in our organization understands how we add value. Most of us suffer from imposter syndrome. And we spent lots of energy arguing with each other about exactly what should – and should not – be part of our jobs. So it’s important to remember *WHY* we do what we do – and to find some joy in it. We love our products, are passionate about our end users, and are deeply empathetic as well as analytical.
How to Register for Workshops
Online registration for workshops opens on September 13, 2024, at 1 PM Lisbon time. Attendees will receive a link to access our conference app, where they can log in and register through the Workshops section.
Seats are first-come, first-served.
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Where is the venue of Productized 2024?The venue of the event is going to be the PT Meeting Center (FIL), Lisbon, see how to get there.
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Will the event have working spots for participants who need to take a call or work during the conference?The event venue does not have a co-working space per se, but has a lounge area, where our attendees can work and have calls, with high-speed WiFi. You may also prefer to go to the Starbucks next door.
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Is there a chance to be a volunteer at Productized 2024?Yes, we are always looking for enthusiastic volunteers to help make Productized 2024 a success. If you are interested in joining us as a volunteer, please fill out this Google Form.
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What’s the start and end time? Will any meals be served?For the Conference day, doors open at 8 am Lisbon time and content begins at 9:30 am and ends at 4:30 pm on Friday, October 4th. We’ll serve coffee and cake in the morning and afternoon breaks, lunch in the afternoon, and appetizers and drinks at the happy hour starting at 5 pm.
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Who should attend?The Productized Conference is designed for product people of all experiences. medior, and senior product and growth people will take the most value, and typically someone’s title will be either: Full-Access Ticket (2,5 days including access to the Leaders Forum). • Product Lead or Growth Lead • Principal PM • Group PM • Director of Product or Director of Growth • Head of Product or Head of Growth • VP of Product or VP or Growth • Chief Product Officer All-Access Ticket (2 days, including access to 2 Workshops). * All of the above, but also more medior level professionals. Conference Ticket (1 day). * All of the above, but also people that are new to the product space and want to deepen their knowledge and get inspired.
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Why am I being charged VAT tax if I’m outside the EU?VAT is mandatory on all ticket sales, businesses in EU and non-EU countries. Unlike exchanges of services which are VAT exempt, international events such as Productized Conference are required to charge VAT under European Directives for VAT. However, there are ways to claim back this VAT if you’re a business, ask your accountant how to do so.
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How can I become a sponsor?Get in touch with us here.
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Still have questions?Contact us at info@productized.co
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Can I be a speaker?Our panel for 2024 is already filled up! But you can apply for our 2025 edition here.
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Will there be any certification for those participating in the Productized Conference 2024?Yes, there will be a certification for those participating in the Productized Conference 2024. However, only participants who have purchased 2-day or 3-day All-Access tickets will be entitled to receive the training certification. Attendees who join us for the conference day on October 4th will receive a participation certificate. This ensures that those engaging in the entire training sessions are recognized for their comprehensive involvement while all participants are acknowledged for their attendance.
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How can I sign up for the workshops?Workshops are only available for All-Access and Full-Access ticket holders. The workshop registration link will be sent to each participant's email close to the event date.
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Can you advise me on convincing my boss that attending Productized is worth the investment?Yes, you can adapt our convince your boss template
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Will the team be able to write a letter for me to apply for a visa after I have purchased the tickets?Yes. We can provide the required letter to support your visa application for the upcoming conference in Lisbon. Once you have purchased the tickets, we'll begin preparing the necessary documentation. If, for some unforeseen reason, your Visa is not issued, we will refund you. Please send us an email to info@productized.co with the following details for the preparation of the invitation letter: Name and Surname, Address where the letter will be delivered (e.g. Portuguese Embassy of your Country), Passport No.
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Is the venue ready for people with disabilities?Productized aims to meet the accessibility and comfort needs of our attendees. The venue area benefits from an accessible route from the venue’s entrance to the reserved zone, drinking water points, and adapted restrooms.
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Is there a discount on tickets for enterprise groups?Yes, tickets for Enterprise Groups are available at a 20% discount for groups with 5 or more participants! You can self-checkout using the "Get Tickets" button and select your tickets of choice. The discount will apply automatically for groups with 5 people or bigger. If you prefer, we can register the tickets for you to pay by invoice; just send us an email to info@productized.co with your ticket request.
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Where is my ticket invoice for the Productized Conference?After a purchase, we send invoices to all of our clients via email within 5 business days.
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Is there a refund policy?Tickets are non-refundable but can be transferred to another person at least 48 hours before the event.