Ajay Laxman is a passionate product leader with more than 16 years of experience building 0→1 B2C and B2B SaaS products. He loves building products that combine design-based thinking with state-of-the-art technology with an aim to enrich people’s lives and make them happier

Ajay's superpower is establishing a Growth culture within product and unlocking additional growth channels that drive user growth as well as revenue.

The Talk

Small Samples, Big Decisions: Rethinking Experimentation Outside Big-Tech

Most experimentation advice is written for Meta- or Netflix-scale companies. In this talk, I’ll share how we approached experimentation at Splice without millions of users, covering the methodology, real use-cases, and trade-offs that enabled us to make confident product decisions, ship impactful changes, and drive growth despite small samples.

I believe this perspective would be especially valuable for teams facing real-world constraints around traffic, timelines, and decision-making rigor.

What You Will Learn

People will learn how to run effective experimentation when classic the methodology isn't viable. They’ll understand alternative ways to evaluate impact with small samples, how to balance rigor with speed, and how to make confident product and growth decisions without waiting for statistical significance. The talk will provide practical frameworks, real examples from Splice, and clear trade-offs teams can apply immediately to improve decision-making under real-world constraints.