Talk

Aleksandra Starosta

Service Design Consultant, Lloyds Banking Group

Introduction

Aleksandra Starosta and Steve Kato-Spyrou will share the stage.


Aleksandra and Steve represent a "boots-on-the-ground" partnership. They have moved beyond the "design thinking" evangelism of the past decade to focus on the grit of modern corporate service design: navigating power structures, leveraging Al to move faster, and proving that in a large company, the most important work often happens outside the Figma canvas.

Talk - Parallel stage

Talk - Parallel stage

11:30 AM

The job is not the job

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

11:30 AM


The job is not the job

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

11:30 AM


The job is not the job

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

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Connect. Learn. Make Visible

Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

Subscribe Productized newsletter

Copyright © 2024 All Rights Reserved | Productized ® 2014 is a registered trademark at INPI 540640

Connect. Learn. Make Visible

Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

Subscribe Productized newsletter

Copyright © 2024 All Rights Reserved | Productized ® 2014 is a registered trademark at INPI 540640