Bárbara Fazekas is the CEO and Co-Founder of Bobcats Coding, a global digital product development studio with teams across Europe and North America. With a background spanning product design, data engineering, and AI implementation, Bárbara helps businesses scale through innovative and human-centered technology solutions.

At Productized 2025, she will present “The art of maximising performance and impact”, uncovering how to separate genuine AI innovation from marketing spin. Her talk will guide product leaders on identifying real use cases and building AI-powered products with substance — not just buzz.