Chui Chui specializes in helping businesses navigate cultural complexities to drive global growth. Founder of Beyō Global, she has supported companies like Spotify, Netflix, and Bumble across launches in over 50 countries. With deep expertise in cultural research, Chui Chui advises C-level executives on strategies tailored to local contexts and diverse audiences. She is also a published author and sought-after speaker on international expansion and culturalization.