DAvide Colla is the founder of the award-winning digital branding agency 150UP, based in Milan, where design heritage meets technological innovation. He has led creative projects for global icons like Alessi, Armani, Ferrari, Tod’s, Salvatore Ferragamo, Prada, and Amazon.

With a passion for design and emerging technologies, DAvide is dedicated to shaping meaningful, forward-looking digital experiences. As a Professor at IED – Istituto Europeo di Design, he mentors the next generation of designers and creative entrepreneurs.

A multi-talented creative director and entrepreneur, DAvide also co-founded Viento Padel, a lifestyle and sports brand inspired by the inclusive spirit of the game.

At Productized 2025, Davide will challenge product people to rethink their role, value, and mindset—transforming doubt into drive and leading with confidence.