Most pricing experts come from SaaS, manufacturing, or consumer goods. Emanuel Martonca works with IT and software services companies. AI has exposed a critical weakness in this industry. While delivering increased efficiency, most teams still sell time, not value. The result: missed margins, weak differentiation, and painful transitions. Emanuel bridges that gap.

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Pricing in the SaaSpocalypse: what we know, what we don't, and what matters

The software market is in turmoil. SaaS growth is decelerating, stock prices are tanking, and everyone's blaming AI. But the real story is more complicated. Most SaaS companies built pricing models that only worked during a specific economic moment: cheap capital, aggressive expansion, customers who renewed automatically. What now?