Joe Futty is a serial expat who stopped counting countries after move number five. For the record, Portugal is officially lucky number seven. Born in the U.S., raised in Hungary and Austria, and schooled in Canada, he has learned that while languages change, the need for intuitive tech is universal.

Over the last 20 years, Joe has led product organizations at giants like Microsoft, eBay, and Booking.com, as well as focused tech companies like ParkNow and Mambu. As VP of Product and UX at Booking.com, Joe Futty looked after the Genius loyalty program and the Connected Trip vision. He also helped bring the AI Trip Planner to life through a partnership with OpenAI. Joe has been working with ML since my days at Microsoft, long before it was the main topic in every boardroom.

Today, Joe is the CPTO at Pipedrive. His mission isn't to chase hype - it's to ensure technology actually helps businesses grow. His leadership style involves painting a clear vision and getting out of the way. he focuses on upskilling teams and shifting mindsets. If we don't learn to guide AI now, we'll end up working for it later. Joe believes the future belongs to the curious, not just the coders.

When he is not discussing the future of UX or the carbon footprint of data centers, he is exploring the outdoors, hunting for the best European food.