Krasi Bozhinkova is a Strategic Designer and founder of Owtcome, a consultancy focused on supporting impactful innovation through holistic product, marketing, and sales strategies. With a passion for solving complex problems and a deep curiosity about the evolving role of technology in our lives, Krasi helps teams uncover the right problems to solve—and craft solutions that create lasting value for society.

Her approach blends systems thinking with practical strategy, empowering organizations and startups to navigate uncertainty with clarity and confidence. At the heart of her work is a belief that meaningful innovation comes from understanding people, anticipating change, and aligning business and design toward a shared vision.

At Productized Conference 2025, Krasi will lead the workshop “The Product Manager’s Guide to the Unknown,” helping product leaders build adaptive strategies and confidently embrace the unpredictable.