Krasi Bozhinkova is a Strategic Designer and founder of Owtcome, a consultancy focused on supporting impactful innovation through holistic product, marketing, and sales strategies. With a passion for solving complex problems and a deep curiosity about the evolving role of technology in our lives, Krasi helps teams uncover the right problems to solve—and craft solutions that create lasting value for society.

Her approach blends systems thinking with practical strategy, empowering organizations and startups to navigate uncertainty with clarity and confidence. At the heart of her work is a belief that meaningful innovation comes from understanding people, anticipating change, and aligning business and design toward a shared vision.

The Workshop

The Product Manager’s Guide to the Unknown, helping product leaders build adaptive strategies and confidently embrace the unpredictable.

The Talk

The End of Velocity: Product Strategy When Speed is a Commodity

We’ve entered the era of Infinite Capacity. With AI, the marginal cost of producing features is collapsing toward zero. For the last decade, product teams optimized for speed. But in 2026, when anyone can ship in a weekend, velocity is no longer a competitive advantage; it’s the baseline. When you can build anything, the hardest work is choosing what’s worth building before you commit attention, reputation, and runway.

This talk challenges the industry’s obsession with velocity. The edge now isn’t how fast you ship but how fast you earn trust, prove value, and turn learning into growth.

I’ll unpack concrete examples across different product types to show what strong teams actually do when speed is cheap and how they win. We’ll look at why funnels can still buy attention but rarely compound it, and how the best teams design loops where value spreads and improves inside the product through sharing, collaboration, and feedback. And we’ll also look at where loops break: false assumptions, unclear “Aha” moments, broken trust, and dashboards that measure motion instead of impact.

The audience will leave with five best practices and red flags to protect growth, reduce waste, and shift from a race for speed to a hunt for user trust and lasting value.

What You Will Learn

• Spot “efficient failure” early with 5 red flags that show your shipping speed has outpaced trust, value, and learning.

• Design for compounding growth based on 5 winning approaches that expand growth from funnels to next-gen loops, learning from the best teams that do things differently.

• Apply tactical fixes, not theory, with practical moves to repair fragile loops, sharpen the “aha” moment, and align metrics and experiments to impact, not just speed.