Maxim Borisik is a Product Lead at Adapty, a mobile monetization platform powering 17,000+ apps. He leads the company's experimentation products — Paywall Builder, AI Autopilot, and AI Paywall Generator — focused on helping mobile teams move from guessing to testing.

His core obsession is a counterintuitive problem: why teams adopt experimentation tools but never actually run experiments. After interviewing dozens of product and growth teams, he identified decision paralysis — not technical complexity — as the real blocker, and built AI-driven products to solve it.

Maxim is a regular conference speaker and has published in Product Led Alliance and Startups Magazine. He hosted a webinar with Amplitude on AI for mobile growth and was featured in Forbes Young.