Talk

Mike Yeardly

VP Market Solutions, Feedzai

Introduction

Mike Yeardley is the VP of Product, Market Solutions at Feedzai. He drives the strategic vision for the Market Solutions team, focusing on delivering scalable products and solutions to customers. His work centers on developing comprehensive product roadmaps and advancing capabilities through continuous innovation. Mike also leads the global Subject Matter Expert (SME) team, leveraging deep market insights to influence internal product development. Externally, he supports clients in their strategic transformations by providing practical guidance and specialized market awareness to address their real-world business challenges

Talk - Main stage

Talk - Main stage

12:20 PM

The PM Scale Paradox: Let Your Current PM Identity Die So the Next One Can Be Born

In the high-stakes world of B2B SaaS, the very strategies that propel a company to $100M ARR often become the primary obstacles to reaching $200M. Using Feedzai’s decade-long journey as a case study, Rodolfo Cristóvão and Mike Yeardley explore the "PM Scale Paradox"—the realization that scaling a category-defining product requires a series of intentional "identity deaths."

12:20 PM


The PM Scale Paradox: Let Your Current PM Identity Die So the Next One Can Be Born

In the high-stakes world of B2B SaaS, the very strategies that propel a company to $100M ARR often become the primary obstacles to reaching $200M. Using Feedzai’s decade-long journey as a case study, Rodolfo Cristóvão and Mike Yeardley explore the "PM Scale Paradox"—the realization that scaling a category-defining product requires a series of intentional "identity deaths."

12:20 PM


The PM Scale Paradox: Let Your Current PM Identity Die So the Next One Can Be Born

In the high-stakes world of B2B SaaS, the very strategies that propel a company to $100M ARR often become the primary obstacles to reaching $200M. Using Feedzai’s decade-long journey as a case study, Rodolfo Cristóvão and Mike Yeardley explore the "PM Scale Paradox"—the realization that scaling a category-defining product requires a series of intentional "identity deaths."

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Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

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Copyright © 2026 All Rights Reserved | Productized ® is a registered trademark at INPI 540640

Connect. Learn. Make Visible

Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

Subscribe Productized newsletter

Copyright © 2026 All Rights Reserved | Productized ® is a registered trademark at INPI 540640