In 18+ years leading cross-functional teams on global product development, Nina Weber has learned something most people get backwards: Everyone thinks the hard part about UX strategy is the research or the frameworks or the stakeholder presentations. It's not. The hard part is knowing which battles to fight and when to fight them.

Nina has led horizontal research programs across organizations with 180+ UXers and has been part of strategic product leadership teams for both B2B and consumer products. She has coached and mentored 500+ professionals through the exact moments where they had to choose: stay safe and focus on project tactics, or step up as a strategic leader.

About the Workshop

De-Risking Product Development - User Segmentation and Product Strategy Risks

Nina will facilitate the workshop with Javier Bargas

Most product teams believe user discovery is too expensive and takes too long—so they skip it. The result? The majority of launched features create no user value, wasting massive resources. Product teams operate on untested assumptions, shallow user understanding, and coinflip decision-making.
This workshop provides pragmatic methods that product managers can apply immediately—without hiring researchers or running month-long studies. Participants learn to identify critical unknowns, ask the right questions, and validate assumptions with appropriate, accessible methods.

Why this matters for product makers: As teams scale, early assumptions break down. One focused workshop can prevent weeks of misdirected development and give product managers the foundation to validate strategy alongside building features.

Participants work on their own products throughout, using both structured frameworks and AI-enabled prompts. They leave with concrete deliverables: prioritized user segments or risk assessments, plus exploration questions and an implementation plan they can execute with their teams immediately.
Real outcome: One team went from no user feedback in years to 10 completed interviews within 2 weeks after the workshop—completely re-focusing their product strategy based on what they learned.
Relevance: Bridges the gap between "we know we should talk to users" and "we actually do it systematically."