Pedro Janeiro is an Associate Partner and Senior Consultant at DesignThinkers Group, with over 15 years of experience in service design and innovation. Throughout his career, Pedro has led transformative projects for global organizations such as Coca-Cola, Nespresso, IBM, Vodafone, SAP, Deutsche Bank, and Barclays Bank. His expertise lies in applying design thinking methodologies to drive customer-centric solutions and organizational change.  

Pedro has delivered design thinking courses to over 1,500 participants since 2010, conducting boot camps across the USA, Europe, and the Middle East for both academic and corporate institutions. His work in service design has been recognized with two European awards: the Best Corporate European Intranet 2013 by Nielsen Norman Group for his work with EDP, and the Financial Innovation Awards 2016 in London for the GoBanking solution developed for BPI Bank.  In addition to his consulting work, Pedro is a guest lecturer at Molde University in Norway and the University of Lisbon, where he teaches modules on Innovation and Design Thinking. 

At Productized Conference 2025, Pedro will co-facilitate the workshop “Service Design for Public Value,” offering participants practical frameworks and real-world insights into designing impactful public services.