As an accomplished Product Director, Ricardo Luiz brings a wealth of experience in driving innovation, building high-performing teams, and fostering collaborative environments. Throughout his career, he has consistently demonstrated a keen ability to lead product strategy initiatives, navigating dynamic technological landscapes with finesse. His expertise lies in elevating OKR completion rates by setting effective goals and facilitating cohesive teamwork across geographically distributed teams. By fostering a culture of open communication and collaboration, he has successfully propelled projects forward, achieving exceptional results even in the face of complex challenges.

About the Workshop

From Idea to Working prototype with AI, or, Your AI Swiss Army Knife to Build Better Products.

In this session, Ricardo Luiz will demonstrate how Artificial Intelligence is reshaping the way we move from an initial idea to a working prototype. Drawing on his hands-on process used in startups and innovation teams, Ricardo will walk through how to combine UX thinking, product strategy, and AI tools such as ChatGPT, Perplexity,Claude, and Lovable to accelerate every step, from identifying user problems to building functional prototypes.

Attendees will learn and Experiment, a practical, repeatable framework that turns vague ideas into tangible concepts in minutes, without losing focus on usability or user needs.

This session is designed for designers, product managers, and founders who want to explore how AI can become a creative partner, not just a productivity shortcut.