Talk

Steve Kato-Spyrou

Senior Service Designer, Lloyds Banking Group

Introduction

Steve Kato-Spyrou is a design leader and "corporate detective" who has spent years in the trenches of some of the UK's most iconic, century-old institutions, including the John Lewis Partnership. He was a frequent speaker at industry events like JAM London, Steve is known for his candid, "no-nonsense" take on breaking down silos and driving collaboration across hundreds of departments.

Talk - Parallel stage

Talk - Parallel stage

11:30 AM

The Job is Not the Job

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

11:30 AM


The Job is Not the Job

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

11:30 AM


The Job is Not the Job

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

Connect. Learn. Make Visible.
Productized Conference

Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

Subscribe Productized newsletter

Copyright © 2026 All Rights Reserved | Productized ® is a registered trademark at INPI 540640

Connect. Learn. Make Visible

Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

Subscribe Productized newsletter

Copyright © 2026 All Rights Reserved | Productized ® is a registered trademark at INPI 540640

Connect. Learn. Make Visible

Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.

Subscribe Productized newsletter

Copyright © 2026 All Rights Reserved | Productized ® is a registered trademark at INPI 540640