Over the past decade, Surbhi has been building products that bridge the gap between technology and human experience, leading and mentoring teams across APAC and Europe in e-commerce and digital transformation. Their work has driven impactful solutions that significantly improved both revenue and customer engagement.

At Zalando, they led the development of B2B products that strengthened the company’s ecosystem while empowering small businesses to compete in the digital marketplace. Today, they focus on creating content-rich product experiences that deepen customer engagement and build lasting brand loyalty through data-driven insights.

At Productized 2026, Surbhi will share lessons on building customer-centric products, leading diverse teams, and using data and collaboration to drive meaningful innovation.