
Workshops
Discover our lineup of interactive workshops on June 18th
Morning Workshops
09:00 AM - 12:30 PM
Macao
How to Decide What to Build in the AI Era
Explore the future of sustainable product growth with Krasi Bozhinkova. Learn how AI shifts the focus from building fast to deciding smart, and use the Flip/Pivot/Hack framework to test assumptions, reduce risk, and design growth loops that last.
Tokyo
Practical Tools for De-Risking Product Development
Learn practical methods to validate assumptions, uncover critical user insights, and focus on what truly drives value—without long studies or dedicated researchers.
New Delhi
Mini Hackathon: How Product Teams Stay in Control When Everyone Is Building.
AI has given every designer, engineer, and stakeholder the power to ship. That sounds like progress, until your product starts moving in five directions at once. In this hands-on session, Miro's Dave Ross explores one of the defining tensions facing product leaders right now: how do you keep setting a clear direction when everyone around you has become a builder? Laptop required for this workshop
Beijing
From Idea to Working Prototype with AI
In this session, Ricardo Luiz shows how AI is transforming the journey from idea to working prototype. Drawing on his experience with startups and innovation teams, he demonstrates how to combine UX thinking, product strategy, and tools like ChatGPT, Perplexity, Claude, and Lovable to accelerate every step.
Dili
Impact-First Product Teams
In today's volatile business environment, product teams can no longer afford to be disconnected from the high-level impact of their work. In this workshop, experienced product leader and consultant Matt LeMay shares the most important lessons and techniques from his most recent book Impact-first Product Teams.
Goa
Welcome to the Software Renaissance. Your Strategy Isn't Ready.
We’re entering a new era of software—defined by AI, speed, and constant reinvention. The uncomfortable truth? Most organizations are still playing by outdated rules. This session challenges your assumptions and shows what a modern strategy really demands.
Afternoon Workshops
02:00 - 05:30 PM
Macao
Rethinking Design Sprints and Roadmaps: The Puzzle-Solving Alternative
This workshop shows you how to run Puzzle-Solving Weeks — harnessing vibe coding and rapid prototyping to test ideas faster while solving the right problem — and how to communicate your strategy as a set of open puzzles that energize your team rather than a fixed delivery plan that constrains it.
Tokyo
The Product Trio is Dead, Now What?
The PM + Designer + Engineer model assumed every role had its lane. The new model assumes one person — with the right context and tools — can go from problem to working prototype alone. This isn't a talk about tools. It's about what happens when technology stops being the bottleneck, and how we think and create value becomes the real constraint.
New Delhi
Your AI Roadmap Has a Pricing Problem: A Trifecta Framework for Acquisition, Retention, and Monetization Decisions
The trifecta of acquisition, retention, and monetization forces trade-offs most roadmaps hide. Splitting them into separate workstreams makes conflicts visible, helping teams make deliberate choices instead of accidental ones.
Beijing
From Idea to Insight with AI Agents
On this workshop, Stefan Hass shows how to ideate, test, and synthesize faster using Claude Code, Skills, and MCPs, turning research questions into validated insights in a single day. Walk away with your first working AI discovery assistant and a blueprint to scale it with your team.
Dili
The Future of Product Development – A New Manifesto
The playbook for product in an AI-driven world doesn't exist yet, and no single leader has the answers. In this collaborative 90-minute workshop, product leaders play a central role in shaping it. Through facilitated group discussion, you'll tackle provocation questions, share perspectives, and surface real case studies from the room. Your contributions will sit alongside perspectives gathered from leaders around the world, forming a truly global manifesto for our practice, much like Agile did a generation ago.
Goa
From Code to Context: How a Shared Team Language Unlocks Better Products
Join Mihaela Draghici to bridge communication gaps in product teams. Learn the Language Mapping Blueprint to align engineers, PMs, UX designers, and stakeholders, uncover misalignments, and create shared understanding around user value, risk, and priorities.
Morning Workshops
09:00 AM - 12:30 PM
Macao
How to Decide What to Build in the AI Era
Explore the future of sustainable product growth with Krasi Bozhinkova. Learn how AI shifts the focus from building fast to deciding smart, and use the Flip/Pivot/Hack framework to test assumptions, reduce risk, and design growth loops that last.
Tokyo
Practical Tools for De-Risking Product Development
Learn practical methods to validate assumptions, uncover critical user insights, and focus on what truly drives value—without long studies or dedicated researchers.
New Delhi
Mini Hackathon: How Product Teams Stay in Control When Everyone Is Building.
AI has given every designer, engineer, and stakeholder the power to ship. That sounds like progress, until your product starts moving in five directions at once. In this hands-on session, Miro's Dave Ross explores one of the defining tensions facing product leaders right now: how do you keep setting a clear direction when everyone around you has become a builder? Laptop required for this workshop
Beijing
From Idea to Working Prototype with AI
In this session, Ricardo Luiz shows how AI is transforming the journey from idea to working prototype. Drawing on his experience with startups and innovation teams, he demonstrates how to combine UX thinking, product strategy, and tools like ChatGPT, Perplexity, Claude, and Lovable to accelerate every step.
Dili
Impact-First Product Teams
In today's volatile business environment, product teams can no longer afford to be disconnected from the high-level impact of their work. In this workshop, experienced product leader and consultant Matt LeMay shares the most important lessons and techniques from his most recent book Impact-first Product Teams.
Goa
Welcome to the Software Renaissance. Your Strategy Isn't Ready.
We’re entering a new era of software—defined by AI, speed, and constant reinvention. The uncomfortable truth? Most organizations are still playing by outdated rules. This session challenges your assumptions and shows what a modern strategy really demands.
Afternoon Workshops
02:00 - 05:30 PM
Macao
Rethinking Design Sprints and Roadmaps: The Puzzle-Solving Alternative
This workshop shows you how to run Puzzle-Solving Weeks — harnessing vibe coding and rapid prototyping to test ideas faster while solving the right problem — and how to communicate your strategy as a set of open puzzles that energize your team rather than a fixed delivery plan that constrains it.
Tokyo
The Product Trio is Dead, Now What?
The PM + Designer + Engineer model assumed every role had its lane. The new model assumes one person — with the right context and tools — can go from problem to working prototype alone. This isn't a talk about tools. It's about what happens when technology stops being the bottleneck, and how we think and create value becomes the real constraint.
New Delhi
Your AI Roadmap Has a Pricing Problem: A Trifecta Framework for Acquisition, Retention, and Monetization Decisions
The trifecta of acquisition, retention, and monetization forces trade-offs most roadmaps hide. Splitting them into separate workstreams makes conflicts visible, helping teams make deliberate choices instead of accidental ones.
Beijing
From Idea to Insight with AI Agents
On this workshop, Stefan Hass shows how to ideate, test, and synthesize faster using Claude Code, Skills, and MCPs, turning research questions into validated insights in a single day. Walk away with your first working AI discovery assistant and a blueprint to scale it with your team.
Dili
The Future of Product Development – A New Manifesto
The playbook for product in an AI-driven world doesn't exist yet, and no single leader has the answers. In this collaborative 90-minute workshop, product leaders play a central role in shaping it. Through facilitated group discussion, you'll tackle provocation questions, share perspectives, and surface real case studies from the room. Your contributions will sit alongside perspectives gathered from leaders around the world, forming a truly global manifesto for our practice, much like Agile did a generation ago.
Goa
From Code to Context: How a Shared Team Language Unlocks Better Products
Join Mihaela Draghici to bridge communication gaps in product teams. Learn the Language Mapping Blueprint to align engineers, PMs, UX designers, and stakeholders, uncover misalignments, and create shared understanding around user value, risk, and priorities.
June 18th
June 19th
Tickets
Streaming Admission
Access to a remote livestream of the talks on June 19th
June 19, 2026
79€
+VAT
What's included:
Livestream of Talks
Recordings of Talks

Workshops + Talks
Access to 2 workshops on 18th June and main conference on 19th June.
June 18-19, 2026
549€
+VAT
930€
What's included:
2 Workshops
Talks
Coffee & Snacks
Rooftop After-Party with Miro
Livestream & Recordings of Talks

Talks Only
Access to the main conference on 19th June only. No workshops included.
June 19, 2026
219€
+VAT
390€
What's included:
Talks
Coffee & Snacks
Rooftop After-Party with Miro
Livestream & Recordings of Talks

EXTRA 20% OFF FOR GROUPS
Bringing 5 or more team members? You’ll automatically receive 20% off at checkout – no code needed.
Tickets
Streaming Admission
Access to a remote livestream of the talks on June 19th
June 19, 2026
79€
+VAT
What's included:
Livestream of Talks
Recordings of Talks

Workshops + Talks
Access to 2 workshops on 18th June and main conference on 19th June.
June 18-19, 2026
549€
+VAT
930€
What's included:
2 Workshops
Talks
Coffee & Snacks
Rooftop After-Party with Miro
Livestream & Recordings of Talks

Talks Only
Access to the main conference on 19th June only. No workshops included.
June 19, 2026
219€
+VAT
390€
What's included:
Talks
Coffee & Snacks
Rooftop After-Party with Miro
Livestream & Recordings of Talks

EXTRA 20% OFF FOR GROUPS
Bringing 5 or more team members? You’ll automatically receive 20% off at checkout – no code needed.
FAQs
Can you help me convince my boss that attending Productized is worth the investment?
Can I be a volunteer and help in the preparation of the Conference?
How can I become a Productized Conference sponsor?
When and where will the next Productized Conference take place?
Can you help me figure out where to stay and what to do in Lisbon?
Will the event have spots for participants who need to take a call or work during the conference?
Is the venue ready for people with disabilities?
How can I sign up for the workshops?
Will the conference sessions be recorded?
Are workshop sessions recorded?
Will I receive the speakers’ slides?
Do you offer group discounts for tickets?
What's the benefit of attending Productized Conference as a group?
Is there a way to pay for tickets via bank transfer?
Where can I find the invoice for my Productized Conference ticket?
Why am I being charged VAT tax if I’m outside the EU?
Will the team be able to write a letter for me to apply for a visa after I have purchased the tickets?
Can tickets be refunded or transferred?
How can I stay updated about the next edition?
Can I be a speaker?
Still have questions?



Connect. Learn. Make Visible.
Productized Conference
Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.



Connect. Learn. Make Visible
Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.



Connect. Learn. Make Visible
Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.






























