Workshops
Discover our lineup of interactive workshops on June 18th
08:00 AM
Check-in
Join us for check-in and a welcome coffee at 8:00. Arrive a little early to grab your coffee, meet other attendees, and get ready for the workshops.
Morning Workshops
09:00 AM - 12:30 PM
Beijing
Impact-First Product Teams
In today's volatile business environment, product teams can no longer afford to be disconnected from the high-level impact of their work. In this workshop, experienced product leader and consultant Matt LeMay shares the most important lessons and techniques from his most recent book Impact-first Product Teams.
New Delhi
Principles even over Strategy
Strategy is hard. Principles aren't. This hands-on workshop teaches you how to create principles, the fastest way to make sharper trade-offs without waiting for a leadership offsite. Expect voting, defending, and a bit of stealing each other's best ideas. You'll walk out with new principles you can put to work Monday.
Tokyo
Rethinking Design Sprints and Roadmaps: The Puzzle-Solving Alternative
This workshop shows you how to run Puzzle-Solving Weeks — harnessing vibe coding and rapid prototyping to test ideas faster while solving the right problem — and how to communicate your strategy as a set of open puzzles that energize your team rather than a fixed delivery plan that constrains it.
Macao
From Idea to Working Prototype with AI
In this session, Ricardo Luiz shows how AI is transforming the journey from idea to working prototype. Drawing on his experience with startups and innovation teams, he demonstrates how to combine UX thinking, product strategy, and tools like ChatGPT, Perplexity, Claude, and Lovable to accelerate every step.
Dili
Segment to Succeed: A Hands-On User Research Toolkit for Product Teams
Learn practical methods to validate assumptions, uncover critical user insights, and focus on what truly drives value—even without dedicated researchers and long studies.
Goa
AI Hack-a-thon with Miro AI
AI has given every designer, engineer, and stakeholder the power to ship. That sounds like progress, until your product starts moving in five directions at once. In this hands-on session, Miro's Dave Ross explores one of the defining tensions facing product leaders right now: how do you keep setting a clear direction when everyone around you has become a builder? Laptop required for this workshop
Afternoon Workshops
02:00 - 05:30 PM
Beijing
How to Decide What to Build in the AI Era
AI made shipping fast and poor decisions instantly visible. Escape feature-factory momentum with Flip / Pivot / Hack, a practical toolkit for making smart product decisions under pressure. Learn fast, change direction early, and design experiences where one user’s action creates value for the next.
New Delhi
Your AI Roadmap Has a Pricing Problem: A Trifecta Framework for Acquisition, Retention, and Monetization Decisions
The trifecta of acquisition, retention, and monetization forces trade-offs most roadmaps hide. Splitting them into separate workstreams makes conflicts visible, helping teams make deliberate choices instead of accidental ones.
Tokyo
The Future of Product Development – A New Manifesto
The playbook for product in an AI-driven world doesn't exist yet, and no single leader has the answers. In this collaborative 90-minute workshop, product leaders play a central role in shaping it. Through facilitated group discussion, you'll tackle provocation questions, share perspectives, and surface real case studies from the room. Your contributions will sit alongside perspectives gathered from leaders around the world, forming a truly global manifesto for our practice, much like Agile did a generation ago.
Macau
From Customer Problem to Validated Insight with AI Agents
Agentic AI is transforming product discovery. Come see what that looks like in practice. With Claude Code, you walk the full product loop – starting from a real customer problem. You play every role in the process – PM, designer, researcher, builder. This workshop is built on our work with teams at Bolt and mobile.de. Ayse Delikaya from mobile.de opens with the impact on her team, then you go hands-on.
Dili
How to build an AI OS in Product Teams
This workshop teaches product teams how to build an AI Operating System to centralize data, automate workflows, and accelerate learning and decision-making. Participants will learn to identify high-value automation opportunities, document operational strategy, and integrate AI as a digital co-pilot to enhance product strategy and development speed.
Goa
From Code to Context: How a Shared Team Language System Unlocks Better Products
Join Mihaela Draghici to bridge communication gaps in product teams. Learn the Language Mapping Blueprint to align engineers, PMs, UX designers, and stakeholders, uncover misalignments, and create shared understanding around user value, risk, and priorities.
08:00 AM
Check-in
Join us for check-in and a welcome coffee at 8:00. Arrive a little early to grab your coffee, meet other attendees, and get ready for the workshops.
Morning Workshops
09:00 AM - 12:30 PM
Beijing
Impact-First Product Teams
In today's volatile business environment, product teams can no longer afford to be disconnected from the high-level impact of their work. In this workshop, experienced product leader and consultant Matt LeMay shares the most important lessons and techniques from his most recent book Impact-first Product Teams.
New Delhi
Principles even over Strategy
Strategy is hard. Principles aren't. This hands-on workshop teaches you how to create principles, the fastest way to make sharper trade-offs without waiting for a leadership offsite. Expect voting, defending, and a bit of stealing each other's best ideas. You'll walk out with new principles you can put to work Monday.
Tokyo
Rethinking Design Sprints and Roadmaps: The Puzzle-Solving Alternative
This workshop shows you how to run Puzzle-Solving Weeks — harnessing vibe coding and rapid prototyping to test ideas faster while solving the right problem — and how to communicate your strategy as a set of open puzzles that energize your team rather than a fixed delivery plan that constrains it.
Macao
From Idea to Working Prototype with AI
In this session, Ricardo Luiz shows how AI is transforming the journey from idea to working prototype. Drawing on his experience with startups and innovation teams, he demonstrates how to combine UX thinking, product strategy, and tools like ChatGPT, Perplexity, Claude, and Lovable to accelerate every step.
Dili
Segment to Succeed: A Hands-On User Research Toolkit for Product Teams
Learn practical methods to validate assumptions, uncover critical user insights, and focus on what truly drives value—even without dedicated researchers and long studies.
Goa
AI Hack-a-thon with Miro AI
AI has given every designer, engineer, and stakeholder the power to ship. That sounds like progress, until your product starts moving in five directions at once. In this hands-on session, Miro's Dave Ross explores one of the defining tensions facing product leaders right now: how do you keep setting a clear direction when everyone around you has become a builder? Laptop required for this workshop
Afternoon Workshops
02:00 - 05:30 PM
Beijing
How to Decide What to Build in the AI Era
AI made shipping fast and poor decisions instantly visible. Escape feature-factory momentum with Flip / Pivot / Hack, a practical toolkit for making smart product decisions under pressure. Learn fast, change direction early, and design experiences where one user’s action creates value for the next.
New Delhi
Your AI Roadmap Has a Pricing Problem: A Trifecta Framework for Acquisition, Retention, and Monetization Decisions
The trifecta of acquisition, retention, and monetization forces trade-offs most roadmaps hide. Splitting them into separate workstreams makes conflicts visible, helping teams make deliberate choices instead of accidental ones.
Tokyo
The Future of Product Development – A New Manifesto
The playbook for product in an AI-driven world doesn't exist yet, and no single leader has the answers. In this collaborative 90-minute workshop, product leaders play a central role in shaping it. Through facilitated group discussion, you'll tackle provocation questions, share perspectives, and surface real case studies from the room. Your contributions will sit alongside perspectives gathered from leaders around the world, forming a truly global manifesto for our practice, much like Agile did a generation ago.
Macau
From Customer Problem to Validated Insight with AI Agents
Agentic AI is transforming product discovery. Come see what that looks like in practice. With Claude Code, you walk the full product loop – starting from a real customer problem. You play every role in the process – PM, designer, researcher, builder. This workshop is built on our work with teams at Bolt and mobile.de. Ayse Delikaya from mobile.de opens with the impact on her team, then you go hands-on.
Dili
How to build an AI OS in Product Teams
This workshop teaches product teams how to build an AI Operating System to centralize data, automate workflows, and accelerate learning and decision-making. Participants will learn to identify high-value automation opportunities, document operational strategy, and integrate AI as a digital co-pilot to enhance product strategy and development speed.
Goa
From Code to Context: How a Shared Team Language System Unlocks Better Products
Join Mihaela Draghici to bridge communication gaps in product teams. Learn the Language Mapping Blueprint to align engineers, PMs, UX designers, and stakeholders, uncover misalignments, and create shared understanding around user value, risk, and priorities.
June 18th
June 19th
Tickets
Sold out
Workshops + Talks
Access to 2 workshops on 18th June and main conference on 19th June.
June 18-19, 2026
789€
+VAT
What's included:
2 Workshops with Certificates
Coffee, Snacks & Lunch
Rooftop After-Party with Miro
Livestream & Recordings of Talks
Streaming Admission
Access to a remote livestream of the talks on June 19th
June 19, 2026
230€
+VAT
What's included:
Livestream of Talks
Recordings of Talks
Sold out
Talks Only
Access to the main conference on 19th June only. No workshops included.
June 19, 2026
329€
+VAT
What's included:
Coffee & Snacks
Coffee, Snacks & Lunch
Rooftop After-Party with Miro
Livestream & Recordings of Talks
Tickets
Sold out
Workshops + Talks
Access to 2 workshops on 18th June and main conference on 19th June.
June 18-19, 2026
789€
+VAT
What's included:
2 Workshops with Certificates
Coffee, Snacks & Lunch
Rooftop After-Party with Miro
Livestream & Recordings of Talks
Streaming Admission
Access to a remote livestream of the talks on June 19th
June 19, 2026
230€
+VAT
What's included:
Livestream of Talks
Recordings of Talks
Sold out
Talks Only
Access to the main conference on 19th June only. No workshops included.
June 19, 2026
329€
+VAT
What's included:
Coffee & Snacks
Coffee, Snacks & Lunch
Rooftop After-Party with Miro
Livestream & Recordings of Talks
FAQs
When and where will the next Productized Conference take place?
How can I access the live streaming of the conference?
I didn’t pre-register for the workshops. Can I still choose one?
Can you help me figure out where to stay and what to do in Lisbon?
Will the event have spots for participants who need to take a call or work during the conference?
Is the venue ready for people with disabilities?
How can I sign up for the workshops?
Will the conference sessions be recorded?
Are workshop sessions recorded?
Will I receive the speakers’ slides?
How can I get my workshops certificates?
I forgot something at the venue-how can I recover it?
Can tickets be refunded or transferred?
How can I stay updated about the next edition?
Do you offer group discounts for tickets?
What's the benefit of attending Productized Conference as a group?
How can I become a Productized Conference sponsor?
Still have questions?
Connect. Learn. Make Visible.
Productized Conference
Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.
Connect. Learn. Make Visible
Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.
Connect. Learn. Make Visible
Be inspired by thought-provoking keynotes, workshops, and networking opportunities. Unlock new insights at the forefront of innovation in product management.