Join us for check-in and a welcome coffee at 8:00. Arrive a little early to grab your coffee, meet other attendees, and get ready for the talks.

Most teams are told to just run an A B test, but that advice breaks down without massive traffic. This talk shares how experimentation can still move fast and guide confident decisions even with small sample sizes.

Details coming soon. This session is still in the works and will be revealed shortly, with fresh perspectives and insights worth the wait.

The biggest opportunities for AI are still ahead of us, not behind. Most of what we do—whether running a business, managing our lives, or getting things done—happens inside applications designed for humans. When AI can't operate in these environments, it remains a feature, not a force multiplier.

Pause the day with a refreshing coffee break. Enjoy snacks, recharge your energy, and take the chance to connect with fellow attendees — and don’t miss the book signing happening during the break.

In the ivory tower of service design, we're taught that the "work" is the journey map, the blueprint, and the polished prototype. In the trenches of a massive corporation, we quickly learn the truth: The job is not the job. The real work is navigating a labyrinth of competing agendas, departmental silos, and mid-level inertia. This session is a "practical field guide" for designers who are tired of beautiful decks that go nowhere.

This talk explores a problem Maxim Borisik spent the past two years solving at Adapty, where our platform powers 17,000+ mobile apps. After building a no-code Paywall Builder and watching adoption grow, I noticed something strange: teams would sign up, learn the tool, build their first paywall — and stop. No A/B tests launched. No experiments shipped.

Roadmaps rarely explain why products behave the way they do. Julia Petretta explores the hidden structures shaping product outcomes. Learn how understanding these systems helps leaders make smarter, more strategic decisions.

Take a well-deserved lunch break to recharge and refuel. Enjoy a delicious meal, relax, and exchange ideas with fellow participants before diving back into an afternoon of inspiring Unconference sessions.

Product Leaders are in the people business, we just happen to build products! Somehow, nearly every conversation regarding product management is about tools, frameworks, and features. The goal of my presentation/workshop is to remind product professionals that product begins and ends with people. Oh, and how "managing the middle" is simply managing stakeholders.

A talk built to challenge how you think, shift how you act, and leave you ready to lead differently in the age of AI

Roadmaps don't explain why products behave the way they do. This talk helps leaders see the hidden structures shaping outcomes—and make smarter decisions

Pause the day with a refreshing coffee break. Enjoy snacks, recharge your energy, and take the chance to connect with fellow attendees — and don’t miss the book signing happening during the break.

Execution is no longer the biggest challenge for product teams. João Moita explores why leadership under pressure and the ability to navigate uncertainty are becoming the most valuable skills in the age of AI. Discover what truly sets human leaders apart.

With the cost of shipping software reduced to near zero, the competitive moat is no longer how fast you build, but how accurately you listen. This talk introduces Customer-Led Development, a high-precision framework designed to move teams beyond passive sentiment analysis and toward measurable revenue growth.